I want to begin this by saying 'Moment 4 Life' is one of my favorite songs of 2010 and this video concept is already on my favorites list for 2011. Not only are the lyrics thick in double entendres and esoteric imagery, but the beat is catchy as hell! But anywho...
The video starts off with a fairytale introduction, insinuating that Hip Hop Queen, Nicki Minaj, has timelessly enchanted the Hip Hop game.Timelessness, in general, is the new reoccurring theme of 21st century pop culture. We've embraced what is known as the 'Power of Now'(Check out the book
Power of Now: A Guide to Spiritual Enlightenment); which basically sums up Einstein's epiphany that time is about relativity and not about clocks.
Furthermore, Nicki's "Godmother" is the mythology she's created for herself (for the purpose of this video) to describe the concept of the 'god-body;' or her ego, the part of her that makes all of her dreams come true. This is also a reoccurring theme in pop culture, and the music industry ('You betta ask somebody' *HOV Voice*). It also refers to the fact that she might be suffering from multiple personality disorder. I love her regardless, so we won't speak on that lol. Point blank, like her expression before the music cues, this betch is insane.
As she enters the party (
ALMOST LIKE MY CONCEPT OF A PARTY IN THE EVENING OF EDEN!!!!), we see the pillars in the background. The dual pillars are known as the PILLARS OF HERCULES (similar to what Kanye did with the POWER music video), and it is no coincidence that the pillars blatantly frame her in the shot as she asks her fans to "clap for the heavy weight champ." In the same manner, the chandelier hangs over her head, appearing as a halo. VERY ESOTERIC. Very well done.
Next, Drake is introduced to the video. The camera focuses on the "spiral" in the gate of the balcony, from where Drake observes the party. A poet might take this to mean that Drake is literally "caught up in a whirlwind" as he observes Nicki's "flowing" trail. Very cool. Also, Drake and Nicki have been deemed hip hop royalty by "countless" magazines. It seems that since they both started with Young Money, their hip hop careers will forever be intrinsically intertwined. Like two royals making eye contact at an extravagant ball, they have this crazy connection because they see eye to eye on this whole experience.
Next is Drake's verse, and all we see is more pillars echoing in the background, as if greatness is calling the both of them. We see his and her chairs, like thrones...and Drake says some things that hint at him feeling enlightened. For example:
"You a star in my eye. You and all these white girls, Party of Five."
-> Star in my eye...not star in my eyes. Eye of Horus reference. Then the star in the beginning of the line is tied to the number five at the end of the line... like a 5 point star...the pentagram. I think he's calling Nicki a witch, like the four girls from that movie "The Craft" starring Neve Cambell from that show "Party of Five." It's cool, though, Wayne already called Nicki "the superb witch."
"Young King, pay me in gold..."
-> Possibly a reference to the conspiracy of the New World Bank and how the dollar wont be worth anything, hence the increase in commercials for government buying back all of our gold. *shrugs* clever.
WIPE DRAKE DOWN FOR HIS LYRICAL ABILITY.
There's so much I could say about it but I'll leave it at that.
During the final chorus, they both take their turn walking into the dark side... preparing us for their magical wedding...Nicki's fairy godmother sets it up. Nicki is wearing her pink wig, with a flowing green outfit and much like a siren of the sea, she has the flow that captures the heart of her prince, Drake, and also allows her to be "married to the game" for life. The final shot would even lead me to believe that the director was trying to go for that Adam and Eve feel, in a garden of green...money. SO CLEVER.
Well that was a #BooMBuSSiT break down, for ya. Hope that gives you a greater appreciation of for the video and Young MULAH, baybayyyy.